Ok, so maybe it's not that bad but in my experience clients really don't know what they want. Sometimes you get the people who just want a simple brand adaptation from an existing application, or public website. That's easy enough. Or they want to see some examples of designs that we have done for other clients. Sure no problem. Or you get clients that use the following terms when describing what they want their site to look like: Flashy Cool Clean Wow factor Easy on the eyes New Aged Techy Lots of white space Fun (Umm yea... OK...) Never allow anyone to put a requirement in the SRS that a portal must be fun… So what does the client really mean when they want a site to be flashy, cool, or lots of white space? Well I have tried to streamline a few set of questions that draw those definitions out of the clients mouth and into my creative brief. Sample Agenda for a branding JAD session: ...
By Erik Swenson - Senior User Experience Designer